The
Dream
Effica was created by disability support providers, for disability support providers. Our mission is to simplify everyday work, empower teams, and deliver better outcomes for participants. As a social enterprise, we believe technology should help people spend less time behind a computer and more time truly connecting, caring, and making a difference face to face. By combining real frontline experience with advanced AI, Effica helps organisations work smarter, communicate clearly, and stay compliant, while keeping the human side of support at the heart of everything we do. Effica is proudly Australian, NDIS-focused, and dedicated to meaningful care and community.
Meet The Team
Pouya Farbod
FOUNDER & CEO
Leading innovation with technology that creates real impact. Driven by vision for the future and human rights at the core.
Kaveh Ayati
Head of Technology & Operations
Engineering development, system performance, security, and operational excellence. Developing technology that’s secure, reliable, and scalable.
Ali Sutu
Head of Growth & Sales
Building partnerships and driving growth with care and inclusion. Natural communicator, creating genuine connections and opportunities.
Sina Farbod
Head of Product & Compliance
Shaping product design and strategy with full compliance. Maintaining integrity and balance in products.
Tara Alexandri
Head of Brand & Marketing
Driving brand growth and marketing that connect technology with people. Creative at heart, bringing ideas to life in meaningful ways.